I'm a UGC creator with the mind of a paid media buyer — creating scroll-stopping content that doesn't just look good, but actually performs in the ad accounts it lives in.
Hi, I'm Lexi Bingham — a creator who lives at the intersection of content and performance marketing.
By day, I'm a Paid Marketing Manager running ad campaigns across Meta, TikTok, Google, Bing, Amazon, and Apple Search Ads. I know what makes creative perform — what hooks land, what drives clicks, and what actually moves a CPA in the right direction.
That paid media background is the difference. I don't just create content that looks good in a feed — I create content built around the data, hooks, and structures I see win in ad accounts every single day.
My specialties span food & travel reviews, equestrian content, beauty & hair, and fitness & wellness — niches I genuinely live in, which is why the content feels real instead of forced.
A look at recent content across my core categories. Tap any video to play with sound.
A selection of the companies I've created content for across food, beauty, wellness, and lifestyle.
Need multiple videos or whitelisting? Inquire about bundle rates →
Whether you need a single video or a full content bundle, I'd love to hear about your project. Based in Utah County and available to travel for the right partnership.